PLUS: 20% off any sign work with package!
Great graphic designers are always consistent, using a client's logo elements and PMS colors in every project created for them, limiting the number of fonts to only a few, choosing fonts unique to that client and allowing for enough white space on every page. This consistency is important because it gives your advertising a sense of authority and professionalism while providing an underlying structure to your marketing.
The concept of repetition goes a step beyond consistency. It is a conscious effort to unify and strengthen your marketing components by tying together disparate parts. Using the same graphic designer for all of your design needs will allow you to best achieve this consistency and unity for your company so that everything matches and it all works well together.
Repetition is a powerful way to build brand familiarity and credibility. Studies show that you must repeat your message at least three times before it even registers with your prospect. Ongoing advertising impressions help you to build trust, a necessary foundation of any purchasing decision.
Readers gain comfort from having certain elements repeated. Readers more readily recognize specific columns or special sections of a newsletter if they look the same from issue to issue, allowing the reader to find what is of interest quickly. I will also make your design projects more visually interesting by repeating a theme, bold font, thick rule, custom graphic, special bullet or spatial relationship throughout all of your printed materials and signage.
We will deliver your message in one way, and then reinforce it. We use repetition not only within one print project, but also between all print projects and your signage by using the same design style on your stationery, postcards, brochures, newsletters, packaging, web site, advertisements, signs, windows and vehicle lettering. This helps the person reading your brochure know that you are the same person who sent the postcard last month, the same business location they drove past last week and the same company whose truck was in their neighbor's driveway yesterday.
Repetition shouldn’t be boring. Once a few key repetitive components have been established, we can vary those items while maintaining a consistent look... like taking a strong element such as a shape from your logo or a letter, and presenting it in a variety of sizes, shades, special effects and positions. If there’s something that you want to call special attention to, we can toss in a surprise element such as a different color, angle or graphic.Repetition is a proven way to unify your design. It will add visual interest and bring clarity to your message. We will identify existing repetitions and strengthen them, then create new ones to add a unique dimension to your marketing materials. You will be pleased with the results this approach will bring to your advertising efforts.